COLD WATER WASHING WITH TIDE IS...
Better for the planet. And, better for your pants. Two things Gen Z loves. Turning the dial to cold saves your race kit, your vintage sweater, and even cuts power at Husky Stadium. We teamed up with Depop, Goodwill, NY Road Runners, and colleges nationwide to hit our audience where they are, lock in the message, and drive them straight to our microsite for the details.
A 70% DIGITAL CAMPAIGN
Across all executions, we’ve got digital spots showing how cold water washing helps you—and sharing info about streaming events. Check your email for updates on your free Coldplay concert if your college takes the Coldest Campus crown (aka washes on cold more than anyone else). Or hop on Twitch to watch your favorite celebs go head-to-head in a wipeout-style event —all to hype up washing on cold.
ROLE: ART DIRECTOR, DESIGNER
AD/Design Team: Sophia Fuselier, Audrey Baughman, Avery Ensing, Sydney Burdick, Gabe Taylor. All other areas: UO Ad Team <3. This campaign won the AdStar Award for Best Creative Executions and Best Partnerships in District XI at the 2024 NSAC Competition.