INTRODUCING THE FUTURE OF CHICKEN...
With a twist from the past. Let’s face it, we’ve grown up. We’re starting to take care of our health, be more ‘aware’ of what we eat, but we still crave the recipes we grew up with. Our lifestyles might have changed, but our special taste in food has stayed the same. So let's celebrate family recipes while using plant-based chicken breast, accustomed for the future.
EVERY GAME- CHANGING INVENTION...
Starts with a little panic. Cars, computers, even mobile phones had their “this will ruin society” moment before becoming normalized. SIMULATE chicken breast may be scary now, but it's just another product in this cycle. It's new today, but tomorrow's tradition.
COLLECTING YOUR NOSTALGIC RECIPES
Using Instagram polls and a website form, we’ll gather the internet’s best chicken recipes and turn them into a digital and print cookbook. Then, we’ll get it into the hands of influencers like Nara Smith and Logan the Cucumber Guy to show how SIMULATE can take these classics to the next level. Plus, we’ll put it to the ultimate test, blind taste tests with grandparents, to see if they can spot the switch.
ROLE: ART DIRECTOR, DESIGNER
Strategist: Bella McKelvey, Copywriter: Jiwon Yang