FROM CASHEWS TO CLICKS
Mr. Dewie’s, a cashew-based vegan ice cream shop, wanted visuals as irresistible as its flavors. Armed with button-down shirts for backgrounds (pictured above), a couple of curbside tennis rackets, and plenty of ice cream, we served up nostalgia, hopped on viral trends, and grew a community that stuck around for more than dessert.
16 ice cream casualties
30 free scoops given to our neighbors (you’re welcome, it was DoorDash revamp day). 22 backdrops for the perfect shot. 1 sticky camera (and camerawoman). Countless hours scouting trending audio + viral moments, then shaping them to align with our brand messaging.
ROLE: ART DIRECTOR, CONTENT CREATOR, PHOTOGRAPHER